The Business Strategy Game Guide

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What Is the BSG Game?

The Best Business Strategy Game Guide

The Business Strategy Game BSG is a PC-based exercise designed to mirror the real-world features of the competitive athletic footwear industry. It’s customized for you to run the company in direct competition with other class members. In addition, the company resembles an athletic footwear company with plant operations instead of outsourcing the task to manufacturers.

Usually, the revenue-cost-profit and cause-and-effect relationships are based on real business and economic concepts. The running of your company and the environment are similar to the real-life world set up to give you practical managerial experience. This allows you to apply all the knowledge and skills you acquired in Business School, making logical and business-like decisions.

The decision periods in the Business Strategy Game are usually one year. And you will be operating a company that has been around for ten years. When you get to the main menu, you will need to download the company reports, athletic footwear industry report summary, and competitive intelligence reports.

You and your co-managers will be making decisions in every period regarding;

  1. Social responsibility and citizenship for up to 7 decisions
  2. Private label athletic footwear production up to ten decisions per plant
  3. Upgrade of prior plants and addition of plant capacities up to six decisions for every plant.
  4. Worker training and compensation for up to three decisions for each plant
  5. Distribution center and shipping operations for up to eight decisions
  6. Marketing and pricing for up to ten decisions for each geographical area
  7. Company decisions financing for up to eight decisions.

You will also encounter a screen for developing a yearly sales forecast with 12 to 20 entries for different geographic areas and 6 entries for forecasting online sales for your company’s website. In addition, you will have to consider the import tariffs, exchange rates, and the shareholder expectations you should satisfy.

This game provides outcomes for each year around 20 minutes after the decision round deadline. And it requires you to use your reviews or analysis of the company’s report to change the strategies with your co-managers for the next year.

What Is the BSG Game?

Business Strategy Game BSG is one of the most trusted teaching and learning methods for professionals looking to improve their business skills. Below are some reasons why professors prefer using the Business Strategy Game instead of other models.

  • Acquiring New Business Management Knowledge

As a BSG member, you will learn different real-world business concepts you might not have encountered in Business School. For instance, decision-making in a competitive environment and how to thrive in a business regardless of the workforce diversity.

The game exposes you to fresh business strategy knowledge, for instance, competitive strategy and best cost strategy. You also learn to choose high-quality strategies to reach optimal profits. This will help you win the business strategy game bsg and improve how you handle your managerial roles.

  • Integrates Learning from Functional Areas

Besides helping you master new knowledge, the Business Strategy Game focuses on the relevant business areas. It draws core elements of functional company performance, including finance, accounting, marketing, and strategy.

This way, you’re able to deal with real business issues, for instance, developing marketing techniques for your company’s products in the marketing department. You’re also able to develop a low-cost strategy to boost your company’s profits in the finance areas.

  • Gain the Ability to Identify Problems

One of the main abilities that students acquire in the BSG game is problem identification. This exercise model teaches you to analyze different business elements as a manager anytime you don’t receive the expected annual outcomes.

It guides you on the different factors to evaluate whether it’s your target market, company operations, or business administration causing a lag in accomplishing your company’s goals. Consequently, when you secure a managerial career opportunity in a company experiencing head-to-head competition, you can easily pinpoint the cause of low net profit or any other problem.

  • Boosts Data-Driven Decision Making

Business Strategy Games create direct competition, the practical experience for managerial employees in the business industries. Some of the factors affecting your company’s performance include stock price, competitors’ prices, and the company’s image rating.

BSG teaches you how to obtain information regarding such crucial elements. Then make business decisions based on this data to ensure you improve your company’s performance, increasing the net profit.

  • Improves Your Problem-Solving Skills

BSG does not stop at problem identification. Rather, all the members are challenged to take action to solve it. For instance, when making decisions for each year, you have certain goals or objectives you want to accomplish.

Suppose the outcomes do not match the expected results; you and your co-managers identify the problem or challenge. You then develop other strategies instead that will eliminate average industry results.

For example, if you identify you had low sales due to your limited market share, you can develop a marketing strategy to attract a higher population of your target market to get better results in the next year.

  • Improved Planning for Business Operations

When operating in a competitive business environment, you have to be strategic and develop highly-effective plans. As the manager, you will face stiff competition from other class members to gain a larger market share and improve your company’s image rating and sales.

Business Strategy Game equips you and your co-managers with better planning practices, helping you establish an efficient business operation. Whether you want to enhance branded production or branded distribution, it helps you accomplish your goals.

  • Enhanced Implementation of Business Decisions

Once you obtain data and make business decisions based on it, BSG demands you execute the different strategies you and your co-managers developed. This involves specific steps depending on the relevant areas like marketing and financing.

Hence, you don’t complete your role when you develop the strategy or plan. The game demands you apply certain measures to accomplish the stated company goals for the next year.

  • Improves Your Communication Skills

When playing the BSG game, you collaborate with other members in the group to accomplish each year’s goals. This requires you to report and expound to the team your ideas on different elements such as marketing or financing. Consequently, it sharpens our communication skills, helping you perform better in the real business world.

  • Equips You With Collaboration Skills

The Business Strategy Game setup involves working as a team in a competitive business environment. Each member has to perform their role exceptionally to ensure the group stands out and wins the game.

Hence, it sharpens your collaboration skills, preparing you to perform efficiently in your dream jobs. Whether through motivating other members or updating them on a new trend that will affect your company’s performance.

  • Effective Evaluation of Students

Unlike most teaching methods, Business Strategy Game adds a realism element to the strategic management course. This helps instructors to make effective and accurate assessments of their students’ knowledge and skill levels.

  • Learn and Leverage New Behavior

Whether you’re operating in a private market or not, you will encounter changes. This helps you learn new behaviors and leverage them to the company’s gain. For instance, prospective clients may turn to low priced items from your competitors regardless of them been low quality, reducing your engagement and site statistics.

BSG helps you learn such behaviors and their cause so you can utilize them to develop effective business strategies for your company.

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